Galería LOEWE

The Galería Loewe is situated within the historic site at 8 Gran Vía, Loewe‘s oldest store, designed by the architect Francisco Ferrer Bartolomé and opened in 1939.

Escaparate Loewe

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Its entire lower-ground floor has become a gallery-like space exploring the history, tradition and sensual appeal of Spain’s foremost luxury brand through art installations and interactive experiencies specially designed to delight the senses.

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The Loewe scarves are inspired in the Spanish culture. The prints from the house´s most emblematic silk collections come to life projected onto a suspended piece of fabric.

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With different areas each focusing on a specific aspect of Loewe‘s 166 years of artisanal expertise, Galeria Loewe showcases the house’s most iconic products and leathers.

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The tools used today to work the leather date back to the Bronze Age. This exhibition shows a selection of these utensils, inherited from father to son, along with the artesian know-how necessary to use them.

Herramientas

The Amazona bag has more than 65 parts, most of which are handmade.

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As a tribute to the talented José Pérez de Rozas, Loewe´s designer and art director from 1945 to 1978, there is a full reconstruction of one of his most memorable window displays.

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This tree, symbol of Loewe‘s enduring leather expertise, offers a sensorial experience with an unlimited range of textures, colors and finishes. By caressing the leather branches, visitors will discover a chapter of Loewe’s history.

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