Madrid is one of Europe’s five most visited cities along with London, Paris, Rome and Berlin.
The average spending per tourist is 158 euros per day, the average length of stay has increased and is less affected by seasonality.
Bloom Consulting has created the “Country Brand Ranking”. Spain is the European country most searched on the Internet as a possible tourist destination and fourth as a possible investment destination.
The most common internet searches by tourists include heritage sites, beaches and golf destinations.
After Spain, tourists search for information about Germany, France and the UK. In addition to Spain, Investors search for information on UK, France and Germany.