51 INC

Hola a tod@s!!

Hoy os quiero hablar de una firma de moda que acabo de descubrir. Si te gusta la ropa casual pero a la vez con estilo y buen diseño, te recomiendo 51 inc

51 inc es una firma de moda de Nueva York creada con la idea de estilo ¨effortless chic¨. Para no renunciar a ir bien vestida pero a la vez cómoda y con ropa de calidad.

Los tejidos son excelentes y eso se nota en la caída y como queda la ropa. Además, su colección es limitada por lo que dificilmente encontrarás a alguien vestido igual.


Today I want to introduce you to a fashion brand that I just discovered. If you like casual clothes with style and good design, I recommend you 51 inc.

51 inc is a New York fashion firm created with the idea of ​​¨effortless chic¨ style. Not to give up on going well dressed but at the same time being comfortable and with quality fabrics.

The fabrics are excellent which you can feel in the clothes and in how great they fit. In addition, the collection is limited so you will hardly find someone dressed the same.



Split Maxi Dress: https://51inc.com/collections/dresses/dresses




LS Double Front Tee: https://51inc.com/collections/mood-indigo


Friendly-Madrid-Steve- Madden


Premio Dedal de Oro



Hace unas semanas me comunicaban que había sido galardonada con el prestigioso premio ‘Dedal de Oro’. Los Premios “Dedales de Oro” están dirigidos a profesionales de la moda, destacando tanto la trayectoria nacional como internacional. Están considerados por diferentes publicaciones, como “Los Goya de la moda”.

Este galardón se entrega a diseñadores, publicistas, periodistas especializados, personas destacadas por su imagen pública o jóvenes talentos.


Los Premios fueron fundados en el año 2007 por el Ilmo. Sr. D. Ignacio de Jacob y Gómez. En cada una de las ediciones celebradas, el jurado y el consejo de dirección de los premios seleccionan a quien estiman está realizando una gran labor profesional dentro de este sector.


Como en ediciones anteriores, la entrega de los ‘Dedales de Oro’, donde desafortunadamente no pude asistir por encontrarme fuera de Madrid, se celebró en el Hotel Westin Palace.


Agradezco muchísimo este reconocimiento a mi trayectoria profesional como periodista y estilista de moda. Gracias a la organización y a todos los que me seguís en esta web y en redes sociales (@FriendlyMadrid) sin vosotros Friendly Madrid no sería posible.

¡Mucgas gracias!

Victoria Lorenzo


Weekend look

Hi guys!

How was the weekend?
Today I show you my look for strolling around the city, comfortable with sneakers and trench.
Although it is still cold in Madrid, the new spring collection is already in stores and I could not wait to wear this trench which is easy to combine.










Friendly-Madrid-Bimba y Lola

Trench: BLANCO

Jersey: Bimba y Lola

Leggings: BLANCO

Sneakers: Adidas

Sunglasses: Diesel

A few weeks ago I was at One Look Escuela, where I was invited to the Styling Workshop. Maria Montaña Redondo, etiquette expert, gives a three-hour workshop where you learn the keys to getting the best of your style and knowing what fits you best, adapting fashion trends to your style.


What do you think of today´s look? The next post will be from New York !!





Winter Look

For the last days of winter in Cape Town and the beginning of Spring, here is a look I suggest that can be worn day or night and even to work if you change the jeans for something more formal.

The fine coat or long jacket are from a local brand here in South Africa that I have just discovered. http://www.mrp.com/en_za They have cute things at very good prices. 



The bag is from Liu-Jo from the new collection, I chose this grey stone color because it is easy to match and is seasonless.




The jeans I had from a previous season, a basic I use a lot being one of my favorites, from SOS by Orza Studio.




The shoes, with black leather, are wardrobe standards, and the grey jersey are from the same shop as the coat http://www.mrp.com/en_za.





The neckless is from STRADIVARIUS and bought in Spain last year, made from intertwined pale rose twine with shiny stones in the center.


Sunglasses by VOGUE EYEWEAR.


I hope you liked the look, I’d love to know your opinion!


In the next post, we’ll visit a beautiful vineyard close to Cape Town.



Trench coat

Hello from South Africa!

How’s your weekend going? Around here we are going non-stop while we discover new places and organizing visits around Cape Town, beautiful and fascinating places that I will tell you about very soon.

I imagine that at this stage of the summer, you are still enjoying your holidays with great weather. Over here, it is the opposite end of the seasons, in the middle of winter, though it’s not that cold and we are looking forward to spring.

The look that I will show you today is for those days that start to get chilly, but are still not cold enough for a jacket.



The trench coat with new material and structure is without doubt one of the trends for this autumn.



We will see these coats in earth colors, kaki, black and beige. I chose one in a green military tone from STRADIVARIUS that appeared very easy to match and what’s more, to change a bit from the typical colors of the wardrobe standards of beige or black.



Sunglasses from DSQUARED.


I combined the trench in two ways, one option being more informal, with a tie-die sweater with stripes in beige and white from MANGO.




And the other option is a fine black sweater from MANGO that adding an accessory like this neckless, gives a more dressed up look.

Sunglasses by VOGUE EYEWEAR.


Boots with laces by ZARA, from a few years ago, but they are still worn a lot and we will see them again this Autumn-Winter.


Hope you liked this look. In the next posts, I will tell you about my life in South Africa and show you some beautiful places that I have visited.


Jean Paul Gaultier Autumn-Winter 2015/16

Jean Paul Gaultier presents his new collection of haute couture for Fall-Winter 2015/16  “Brittany”.

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A total of fifty nine looks with exquisite cuts and an infinity of  Swarovski crystal crafted by hand, one of the most emblematic fashion houses shined on the catwalk.

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Swarovski crystal are included in special collection pieces, including the innovative Kaputt (broken in German) cut, designed by Jean Paul Gaultier for Swarovski.

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White blouses with crystals in black and golden accessories. 

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Colorful and risqué adornments unify delicate applications of crystal with the aim of accentuating exquisite tailoring.

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Adornments that stand out are the luminous crystal buttons. 

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Footwear, hats, and jewels, as well as dress clothes, give a brilliant touch with hundreds of crystals. 

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