The Body Shop presents a new line of bath and body products with Argan oil.
The organic Argan oil from The Body Shop is carefully extracted by pressing the seeds of Argan, split by hand by Berber women of southwestern Morocco. The seeds are crushed and subjected to a slow filtration process of 48 hours, to extract the purest possible oil.
The Body Shop collaborates with Targanine, a network of women’s cooperatives, which helps to empower its 334 members to become socially and economically independent. This project offers women the opportunity to support their families with a stable income and an affable working environment.
Argan is indigenous to Morocco, specifically to the foothills of the Atlas mountains, whose forests have been declared a Biosphere Reserve by UNESCO.
Argan oil is rich in polyunsaturated fatty acids, above all linoleic acid (Omega 6) and natural tocopherols.
The tree takes 5 years to produce its first fruit, and then every two seasons produces another. The berries are harvested in the summer, early in the morning when temperatures are cooler.
The fruits are dried in the sun and then transported to Targanine cooperatives where Berber women process the precious Argan oil.
The dried fruit pulp is removed. From each fruit 2 to 3 seeds are obtained.
There are four steps to have a beautiful skin:
1. A bath with Argan oil to prepare the skin
2. Exfoliate the skin and remove dead cells
3. Hydration with body lotion
4. Apply the oil for a radiant tone
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