Contest id·Arte Madrid Recycle

The first edition of the Contest id·Arte Madrid Recycle which aims to raise awareness on recycling and environmental conservation through artistic creation.

id·Arte Madrid Recycle is betting on creativity to draw attention to the different recycling possibilities offered through artistic disciplines such as ephemeral architecture and cinema, showing that many of the things that are thrown away and considered useless can be recycled to create something new, and not just aesthetic.

The jury, consisting of Rodrigo Sorogoyen, who heads the Audiovisual Section, the young architect Sofia Black-Santos – currently continuing her education at Harvard University – and the painter and designer Carlos Macia – a recipient of the prestigious Pollock Krasner Award- heads Section Installation.

Friendly-Madrid-Fotograma- El- Iluso


“EL Iluso”



Installation Re-Scape

Also forming part of the jury is Gonzalo Salazar-Simpson – current director of ECAM, the Madrid School of Cinematography and Audiovisual Arts, and producer of films such as No Rest for the Wicked and 8 Basque Surnames, Rufino Ferreras, head of Education Development of the Thyssen-Bornemisza Museum in Madrid, director of educational portal and projects as or about arts education and museums.

The first edition of this event offers total awards of 14,500 €, divided into two sections: Audiovisual and Installation. In addition to financial support, the award includes promotion of the artist’s works through the channels broadcast partner companies.

In the case of the Audiovisual Section, 7,500 € in prize money will be divided between three winners selected by the jury. The three winning works will be exhibited publicly through different channels available to the organization and collaborating institutions.

In the case of Installation art, the prize winners will be given help to produce their works, with a maximum budget of 3500 € for the construction of each of the winning projects. In addition, as part of the prize, the two winning entries will be displayed in different IFEMA fairs.

The call for entries closes 31 October. All projects submitted, without exception, must be made mostly of recycled materials. Contestants may consult the terms of the contest and submit the application form at

The awards will be announced the last quarter of 2014 in the Callao Cinema in Madrid, where the winning works will be displayed.

Elizabeth Arden presents Flawless Future

Summer is over, back to work, a busy lifestyle and stress. These factors accelerate the aging process at the cellular level.

Psychological stress also causes cells to age. An active lifestyle destroys collagen and elastin, encouraging signs of premature age.
Telomeres, chromosome ends whose main function is to prevent DNA fragmentation and cell division, act as a biological clock. Recent studies have revealed that by the age of 30 detriment to lipid barrier occurs.
Flawless Future consists of three products: serum, moisturizer and eye contour treatment.

Serum with micro capsules specially formulated to prevent and treat the signs of aging skin.
85% of consumers reported smoother skin
75% confirmed that both the signs of fatigue and stress were visibly reduced
80% said they had less skin stress
87% confirmed a skin full of luminosity
Application: Once the skin is clean pressed the dispenser in the different areas of the face (forehead, cheeks, chin) both morning and evening before moisturizing treatment.
Friendly-Madrid- Flawless-Future-Serum
Moisturizing treatment specially formulated to prevent and treat the signs of skin characteristic at age 30.
A light texture with quick absorption, highly moisturizing formula that helps maintain youthful skin for longer. Evens tone and enhances the brightness.
Diminishes appearance of dark spots, minimizes the appearance of pores, fine lines and wrinkles
94% of consumers saw a glare without providing optimally hydrated skin firm and smooth
89% of consumers noticed skin healthy and revitalized
SPF 30- Provides protection against UVA / UVB radiation
Application: Apply uniformly in both the face and neck after serum.
Friendly-Madrid-Moisture-Cream- Flawless-Future
Eye Contour Treatment specially formulated to prevent and treat the signs of the skin aging after 30 years old.
A Matrix Complex and Flawless +30 barrier with vitamin E to protect against oxidation as well as a complex of seaweed extracts to minimize the appearance of bags and dark circles.
Immediately provides a refreshing cooling effect
72% confirmed that both the signs of fatigue and stress around the eye area were visibly reduced
74% of consumers said that visibly reduces the appearance of fine lines
78% of consumers watched more light around the eye area
Ophthalmologist tested; Tested for sensitive skin and for use with contact lenses
Implementation: Perform gentle pressure around the eye area especially in the area of the external angle.
Friendly-Madrid- Eye-Gel- Flawless- Future